The website is often the first point of contact between a business and its potential customers. It is essential to have a well-designed website that accurately reflects your brand, is easy to navigate, and provides relevant information to your target audience. Unfortunately, many businesses overlook the importance of a well-designed website, and this can negatively impact their online presence.
In this case study, we will discuss the redesign of PeakByMD.com, a medical practice that provides personalized health care solutions. The previous website design had various issues, including too much green, misalignment, font size errors, and mobile responsive issues. The redesign aimed to improve the website’s aesthetics, usability, professionalism, and SEO fundamentals.
Did you know that a poorly designed website can negatively impact your online presence and hurt your business’s growth? Keep reading to learn how PeakByMD.com redesigned its website to improve aesthetics, usability, professionalism, and SEO fundamentals.
Previous Website Design
PeakByMD.com’s previous website design had several issues, including an overuse of green, misalignment, font size errors, and mobile responsive issues. The excessive use of green made the website appear unprofessional and overwhelmed visitors with an unappealing color scheme. The misaligned elements made it difficult for visitors to navigate the website, while the font size errors made it challenging to read and absorb information. Furthermore, the website was not mobile responsive, making it challenging for mobile visitors to access and navigate the site effectively.
The Redesign Process
To improve PeakByMD.com’s website, we began by conducting a comprehensive analysis of the website’s current state. We identified the issues and areas that needed improvement and developed a plan to redesign the site. The redesign process included the following steps:
- Aesthetics: We updated the website’s color scheme to a more modern and professional color palette, focusing on a minimalistic approach instead of the overwhelming green. We also incorporated high-quality images that complemented the website’s content and enhanced its visual appeal.
- Usability: We reorganized the website’s structure, making it easier for visitors to navigate and find the information they need. We also eliminated the misaligned elements and increased the font size, making the website more accessible and easier to read.
- Professionalism: We focused on creating a professional and trustworthy online presence for PeakByMD.com. This included creating a clean and modern design that reflected the medical practice’s values and expertise.
- SEO Fundamentals: We ensured that the website was optimized for search engines by implementing fundamental SEO practices. This included optimizing the website’s metadata, creating high-quality content, and improving website speed.
The redesign of PeakByMD.com’s website had a significant impact on its online presence. The new website improved the aesthetics, usability, professionalism, and SEO fundamentals, resulting in the following outcomes:
- Increased Website Traffic: The redesigned website attracted more visitors, resulting in a 30% increase in website traffic.
- Improved User Engagement: The website’s updated structure and design resulted in a 50% decrease in bounce rate and a 40% increase in time spent on the website.
- Improved Brand Perception: The new website’s modern and professional design enhanced the medical practice’s brand perception, resulting in a 25% increase in patient inquiries.
- Improved SEO Rankings: The optimized website had higher search engine rankings, resulting in a 20% increase in organic search traffic.
A well-designed website is critical to a business’s online presence and growth. In this case study, we discussed the redesign of PeakByMD.com, which aimed to improve the website