Fresh Salt Agency, Full Service Marketing Agency

Search Engine Optimization

Our team of experts use proven techniques to improve your website's search engine rankings and online visibility. Nothing Fancy.

SEO Is About Consistency

If you’re looking to improve your website’s visibility in search engine results pages, then you’ve come to the right place. At our company, we specialize in providing top-notch SEO services to help businesses of all sizes achieve their goals.

Some of the SEO services we offer include keyword research and analysis, content optimization, link building, local SEO, and more. We use a data-driven approach to SEO to ensure that we’re targeting the right keywords and optimizing your website for the best possible results.


At our company, we believe that quality content is key to a successful SEO strategy. That’s why we work with expert copywriters to create high-quality, SEO-friendly content that engages your target audience and helps your website rank higher in search results.


Check out our work

Our Approach 

Unlock the Power of SEO: Drive More Traffic, Leads, and Sales

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Meta descriptions play a critical role in improving your website’s visibility in search engine results pages. A well-written meta description not only helps search engines understand what your page is about but also entices users to click through to your website.

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Site Speed Is Crucial

Website speed is crucial for SEO (Search Engine Optimization) for several reasons:

User Experience (UX): Website speed directly impacts the user experience. If a site loads quickly, users are more likely to stay on the site, explore its content, and engage with it. Conversely, slow-loading sites can frustrate users, leading them to leave before the page even fully loads.

Search Engine Ranking: Major search engines, like Google, consider page speed as one of the ranking factors. Faster websites are more likely to rank higher in search engine results pages (SERPs) than slower ones. This is because search engines aim to provide the best user experience, and a fast-loading site contributes to that.

Mobile Optimization: With the increasing number of mobile users, having a mobile-optimized and fast-loading site is essential. Slow-loading sites on mobile devices can lead to even higher bounce rates than on desktops, as mobile users often expect quicker load times.

Conversion Rates: A fast website can lead to higher conversion rates. If a site loads quickly, users are more likely to complete desired actions, such as signing up for a newsletter, making a purchase, or filling out a contact form. Slow websites can deter users from completing these actions.

Crawl Budget: Search engines allocate a certain amount of time to crawl each site, known as the “crawl budget.” If a site is slow, search engines might not crawl all of its pages within the allocated time, potentially missing out on indexing some pages.

Competitive Advantage: In competitive niches, even a slight delay in page load time can give competitors an edge. If two websites have similar content quality but one loads faster, the faster site is likely to have an advantage in SERPs.

Our Methodology

Technical SEO

Technical SEO involves optimizing various technical elements on a website to improve its search engine visibility, and here are some important aspects of it.


  • Site architecture and structure optimization
  • URL structure and optimization
  • Internal linking and anchor text optimization
  • XML sitemap optimization and submission
  • Robots.txt optimization and submission
  • Canonicalization and duplicate content prevention
  • Site speed optimization
  • Mobile responsiveness and mobile-first indexing
  • SSL certification and HTTPS implementation
  • Schema markup implementation for structured data
  • Pagination and pagination markup
  • 404 error page optimization and redirection strategy
  • Internationalization and hreflang implementation
  • Structured data implementation for rich snippets and featured snippets
  • Google Search Console and Bing Webmaster Tools configuration and monitoring

On-Page SEO

On Page SEO involves optimizing individual web pages to improve their relevance and value to the users, which includes optimizing content, meta tags, headings, images, and other on-page elements.


  • Keyword research and optimization in titles, headings, meta tags, and content.
  • High-quality, original, and engaging content creation and optimization.
  • Optimization of URLs, internal links, and images for better user experience and search engine crawling.
  • Use of header tags (H1, H2, H3, etc.) to structure content and make it easy to read.
  • Optimization of page speed, mobile responsiveness, and site navigation for better user experience.
  • Utilization of schema markup to provide context to search engines about the content on the page.
  • Optimization of meta descriptions and other on-page elements to improve click-through rates from search engine results pages (SERPs).

Off Page SEO

Off Page SEO involves improving a website's authority and credibility through external factors, such as link building, social media promotion, influencer outreach, and other external marketing tactics.

  • Building high-quality, relevant, and authoritative backlinks to the website.
  • Social media marketing and promotion to increase visibility and engagement.
  • Influencer outreach and guest posting to gain exposure and links.
  • Local business listings and citation building to improve local search rankings.
  • Content marketing and promotion to attract links and increase brand awareness.
  • Brand building and online reputation management to improve overall online presence and credibility.

Search Engine Optimization FAQ's

Most frequent questions and answers

What is SEO and why is it important for my business?

SEO stands for Search Engine Optimization. It’s a set of strategies and techniques aimed at increasing a website’s visibility in search engine results pages (SERPs). By optimizing your website for search engines, you can attract more organic (non-paid) traffic, which can lead to increased brand awareness, website visits, and potential sales or conversions.

How long does it take to see results from SEO?

SEO is a long-term strategy, and results can vary based on the competitiveness of your industry, the quality of your content, and the initial state of your website. While some changes might lead to immediate improvements, most businesses should expect to see noticeable results within 3-6 months. However, the most significant benefits of SEO are often realized over a longer period.

Do I need both on-page and off-page SEO?

Yes, both on-page and off-page SEO are essential components of a comprehensive SEO strategy. On-page SEO focuses on optimizing elements within your website, such as content, meta tags, and site structure. Off-page SEO, on the other hand, involves external factors like backlinks, social signals, and online reputation. Both are crucial for improving your site’s credibility and ranking in search engines.

How do search engine algorithm updates affect my website?

Search engines, especially Google, frequently update their algorithms to provide better search results for users. These updates can affect website rankings. By partnering with a knowledgeable digital marketing agency, you can ensure your website stays updated and compliant with the latest best practices, minimizing negative impacts and leveraging new opportunities.

Is local SEO different from regular SEO?

Yes, while the core principles of SEO remain the same, local SEO specifically targets search results in a specific geographic area. It’s essential for businesses that rely on local customers, such as brick-and-mortar stores or service providers. Local SEO strategies might include optimizing for local keywords, claiming and optimizing Google My Business listings, and gathering local reviews.

How do I know if my SEO efforts are working?

Tracking and analyzing key performance indicators (KPIs) is crucial to measure the effectiveness of your SEO efforts. This includes monitoring organic traffic, keyword rankings, conversion rates, and more. A reputable digital marketing agency will provide regular reports and insights into your SEO performance, ensuring you’re always informed about your website’s progress.

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