99 Ideas for Your Small Business Marketing Strategy in 2023

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In the bustling digital marketplace, a robust small business marketing strategy is not just a nice-to-have; it’s a fundamental necessity. With the right approach, even the smallest businesses can make a big splash in the vast ocean of digital marketing. Whether you’re just starting out or looking to revamp your existing efforts, the key to success lies in a strategy that is as innovative as it is effective.

Here are 99 small business marketing strategy tips:

Website Optimization and SEO:

  1. Set up Google Analytics.
  2. Verify your website with Google Search Console.
  3. Optimize your website for SEO.
  4. Develop a mobile-friendly website.
  5. Optimize your site for voice search.
  6. Implement structured data for rich snippets.
  7. Optimize your website’s loading speed. (test your speed here)
  8. Create a strong call-to-action (CTA) on your pages.
  9. Optimize your checkout/sign-up process for conversions.
  10. Create a FAQ section on your website.
  11. Implement a content delivery network (CDN).
  12. Create a custom 404 page with a CTA.
Innovative small business marketing strategy & ideas for boosting brand visibility

Think of your website like your home on the internet, and just like your actual home, you want people to find it easily, walk in, and say, “Wow, I love what you’ve done with the place!”

Website optimization and SEO are the tools you use to make your online home inviting and easy to find. It’s like putting up a signpost, giving clear directions, and making sure the path to your door is free of obstacles.

Content Marketing:

13. Start a business blog. To begin a business blog, first choose a blogging platform like WordPress (don’t confuse WordPress.com vs WordPress.org rookie mistake), Blogger, or nowadays even Medium.com which offer user-friendly interfaces and customization options. Utilize resources such as HubSpot’s Blog Ideas Generator for content inspiration and Google Analytics to track your blog’s performance. Focus on creating high-quality, relevant content that addresses your audience’s needs and interests, and consider SEO best practices to enhance your blog’s visibility.

  1. Create a content marketing strategy.
  2. Develop a strong brand identity.
  3. Create instructional videos or webinars.
  4. Host virtual events or workshops.
  5. Start a podcast related to your industry.
  6. Create an online course or guide.
  7. Create interactive content like quizzes or polls.
  8. Create a content calendar for consistent posting.
  9. Write a brand story and share it.
  10. Create a whitepaper or industry report.

Content Marketing is all about sharing your brand’s story and knowledge in a way that’s not just selling, but actually giving something valuable to your audience. It’s about creating content that resonates, educates, and engages, establishing your brand as a trusted resource. Think of it as your way of saying, “Hey, we know our stuff, and we want to help you out.” It’s like inviting people over for a cozy backyard barbecue, where the experience is just as important as the product, instead of just asking them to buy your famous BBQ sauce. This approach builds lasting relationships and community around your brand.

Social Media and Community Building:

24. Run targeted ads on social media. To foster community building, use social media ads to target individuals who share interests aligned with your brand or mission. Platforms like Facebook and Instagram offer robust targeting options to reach specific demographics, interests, and behaviors. Craft your ads to encourage engagement, such as prompting discussions or inviting users to join a group or event related to your brand. Focus on creating content that resonates emotionally or adds value, encouraging shares and interactions.

  1. Engage with your audience on social media.
  2. Collaborate with influencers in your niche.
  3. Use Facebook Groups to build a community.
  4. Use Instagram Stories for promotions.
  5. Use Snapchat for behind-the-scenes content.
  6. Use TikTok for creative brand awareness.
  7. Use Instagram Reels for short-form videos.
  8. Create a branded hashtag for your campaigns.
  9. Use Instagram’s shoppable posts.
  10. Offer a behind-the-scenes look at your business.

Social media is your digital neighborhood hangout. Building a community here is like being that neighbor everyone waves to. Choose your corner, make it cozy with your brand’s personality, and spark conversations with content that’s like a fun chat over the fence. Engage with your online neighbors, keep the vibe friendly, and celebrate the little things. A good small business marketing strategy starts by making folks feel part of a community that’s as welcoming as a smile on a sunny day.

Advertising and Paid Media:

35. Run ads on various platforms. (Real-World Example): A local artisan coffee shop looking to increase its customer base decides to run ads on multiple platforms. They use Facebook and Instagram to target coffee enthusiasts within a 30-mile radius, emphasizing their unique blends and cozy atmosphere. On Google Ads, they focus on keywords like “best artisan coffee near me” to capture the search traffic of potential customers. Additionally, they run short, engaging video ads on YouTube showcasing their baristas’ skills and the shop’s ambiance. This multi-platform approach allows the coffee shop to reach a diverse audience, from social media users to active searchers, quickly becoming a key component of their small business marketing strategy.

  1. Implement retargeting campaigns.
  2. Use Google My Business for local SEO.
  3. Use Google Ads for targeted advertising.
  4. Use Google Display Network for visual ads.
  5. Use Facebook’s Lookalike Audiences.
  6. Use Facebook’s Dynamic Product Ads.
  7. Use Google’s Local Inventory Ads.
  8. Create a Google Ads campaign.

Advertising and paid media are like putting up a billboard in the virtual world. It’s your way of shining a spotlight on your brand and saying, “Here’s something you’ll love!” It’s about investing a bit to get your message across the busy digital highway, where it can catch the eye of passersby who might just turn into your next customers. Including advertising & paid media in your small business marketing strategy is one of the quickest ways to win.

Email Marketing:

44. Use email marketing to nurture leads. Incorporate email marketing into your small business marketing strategy to effectively nurture leads. Segment your email list to send targeted, relevant content, and use automated sequences for regular engagement. This method helps maintain a connection with potential customers, guiding them towards a purchase, and is a key component in a comprehensive small business marketing plan. Tools like Mailchimp are useful for managing these campaigns.

  1. Create an engaging email newsletter.
  2. Offer exclusive content for email subscribers.
  3. Use a lead magnet to grow your email list.
  4. Create a referral program.
  5. Create a loyalty program.

Email marketing is like sending out personalized invitations to your store’s grand opening. It’s a direct line to your customer’s inbox, where you can share news, deals, and stories. Done right, it’s a friendly nudge to remind them, “Hey, we’ve got something just for you!” With each email, you’re building a narrative that connects your brand to the individual, fostering a relationship that’s both informative and inviting. It’s not just about selling; it’s about creating a dialogue that enriches their experience, ultimately contributing to your small business marketing strategy.

Video Marketing:

50. Create a YouTube channel for your brand. Adding a YouTube channel to your small business marketing strategy allows you to share engaging video content that enhances brand visibility. Regular, quality content can attract a broad audience, making it a vital tool for expanding your brand’s reach and engagement as part of a comprehensive digital marketing plan.

  1. Use Facebook Live to connect with followers.
  2. Create a webinar series.
  3. Use Instagram IGTV for longer videos.

Video marketing is a dynamic slice of a small business marketing strategy, offering a window into what you do and who you are in a format that’s both engaging and easy to digest. It’s storytelling in motion, with the power to turn viewers into customers. By weaving together visuals and sound, a small business can showcase products, share testimonials, and highlight their unique value proposition. It’s not just about broadcasting content; it’s about crafting compelling narratives that resonate with your audience, enhance your brand’s presence, and drive meaningful engagement.

Customer Relationship’s and Service:

54. Implement a testimonials process. Incorporate a testimonials process into your small business marketing strategy to build credibility. Use platforms like your website, social media (Facebook, Instagram), and Google My Business to showcase customer feedback. Regularly updated testimonials can significantly enhance trust among potential customers.

  1. Use Twitter for customer service and engagement.
  2. Use Facebook Messenger for customer service.
  3. Create a customer feedback survey.

Customer Relationship’s & Service is the cornerstone of a small business marketing strategy, serving as the bridge that connects a product to its users. It’s about nurturing a bond with your customers through attentive service and support, ensuring that every interaction adds value and reinforces trust. This strategy isn’t just about responding to inquiries; it’s about creating an ongoing dialogue that anticipates needs, solicits feedback, and personalizes the customer experience. By prioritizing customer relationship and service, a small business can transform casual buyers into loyal advocates, fostering a community of support that fuels growth and sustainability.

Analytics and Data:

58. Learn & use A/B testing for your marketing. Integrate A/B testing to enhance your small business marketing strategy. This method allows you to compare different versions of marketing materials to determine which is more effective, leading to more informed and successful marketing decisions.

  1. Use heatmap tools to analyze website activity.
  2. Implement a CRM system for better lead tracking.
  3. Use Google’s Keyword Planner for SEO.
  4. Use analytics to track campaign success.

Analytics and data are the navigational tools in a small business marketing strategy, providing the compass points for decision-making and direction. It’s about gathering insights from customer interactions, sales trends, and market movements to paint a picture of where your business stands and where it’s headed. This approach goes beyond mere number-crunching; it’s about interpreting the stories behind the data, understanding the why, and using that knowledge to refine your tactics, enhance customer experiences, and drive your business forward with precision and purpose.

A team brainstorming over a small business marketing strategy chart

Brand Development:

63. Create a strong brand identity. Focus on creating a distinctive brand identity as a core part of your small business marketing strategy. This involves defining a unique brand voice, visual style, and messaging that resonates with your target audience.

  1. Offer time-limited discounts.
  2. Use a professional email address.
  3. Create a branded email signature.
  4. Develop a brand partnership with a non-competitor.
  5. Create a mascot for your brand.
  6. Offer a subscription model for your products.
Effective small business marketing strategy planning session

Brand development is the art of shaping your small business’s identity and reputation in the marketplace. It’s a fundamental aspect of your small business marketing strategy, where you carve out a unique space for your business in the consumer’s mind. Through strategic brand development, a small business can establish a strong, recognizable presence that attracts and retains customers, setting the stage for long-term loyalty and success.

Sales and Conversion Strategies:

70. Offer a free trial or sample.

  1. Create time-limited offers.
  2. Use countdown timers for urgency on deals.
  3. Offer a bundle of your products or services.
  4. Implement a secure payment gateway.

Sales and conversion strategy is the engine of a small business marketing strategy, driving the momentum from interest to purchase. It’s a meticulous plan that aligns your business goals with customer needs, ensuring that every marketing effort contributes to the bottom line. By focusing on converting leads into sales, a small business marketing strategy can be optimized, refined, and ultimately maximized, securing a stronger position in the competitive market landscape.

Outreach and PR:

75. Create a press release for company news.

  1. Use affiliate marketing to expand reach.
  2. Create a podcast sponsorship.
  3. Use Reddit for niche marketing.

Outreach and PR (Public Relations) are the megaphones in a small business marketing strategy, amplifying your brand’s voice to reach new audiences and build public image. Effective outreach and PR can elevate a small business’s profile, open doors to new opportunities, and establish a network of advocates, all of which are crucial for growth and resilience in the marketplace.

Local Marketing:

79. Use Google My Business for local SEO.

  1. Create local awareness campaigns.
  2. Use local directories for listings.

Digital local marketing is a targeted element of a small business marketing strategy, honing in on the local online community to drive foot traffic and online conversions. By blending the global reach of digital with the personal touch of local, a small business can attract more website visits, phone calls, and in-store visits, effectively converting the local online audience into loyal customers.

Full Service Marketing Agency New Jersey | 4

Creative and Miscellaneous:

82. Offer a free tool or resource.

  1. Use QR codes in your physical marketing materials.
  2. Use digital business cards.
  3. Create a viral marketing campaign.
  4. Create a playlist on Spotify for your brand.

Creative and miscellaneous tactics in a small business marketing strategy are the spice that keeps your brand flavorful and interesting. By infusing creativity into various aspects of your marketing, a small business can spark curiosity, foster a fun brand image, and stand out in a crowded digital landscape.

Technical and Backend:

87. Implement Google AdSense for passive income.

  1. Use a project management tool for marketing tasks.
  2. Implement a content management system (CMS).
  3. Use cloud services for scalability.

Technical and backend aspects form the backbone of a small business marketing strategy, ensuring that the customer-facing facade is supported by a robust and efficient framework. It’s about getting all the behind-the-scenes elements — like website infrastructure, e-commerce systems, and data analytics — working seamlessly. By focusing on the technical and backend, a small business can provide a smooth, safe, and satisfying user experience that supports the front-end marketing efforts and drives conversions.

Market Research and Strategy:

91. Use Google Trends for content ideas.

  1. Use Keyword Research Tools
  2. Use Twitter polls for market research.
  3. Create an annual marketing plan.
  4. Use social media management tools for scheduling.

Market research and strategy are the compass and map of a small business marketing strategy, guiding you through the competitive landscape with informed decisions and planned routes. By grounding your marketing efforts in solid research and a well-thought-out strategy, a small business can navigate the marketplace with confidence, adapt to changes, and meet its customers’ needs more precisely.

Affiliate and Partnership Marketing:

96. Create an affiliate program.

  1. Collaborate with non-competitors for cross-promotions.

Affiliate and partnership marketing are collaborative tracks in a small business marketing strategy, where you join forces with other businesses or individuals to expand your reach. It’s about creating alliances where you and your partners promote each other’s products or services, tapping into each other’s audiences.

Monitoring and Reputation Management:

98. Use Google Alerts to monitor your brand.

  1. Manage online reviews and customer feedback.

Monitoring and reputation management are the watchtower and shields of a small business marketing strategy, keeping a vigilant eye on how your brand is perceived and protecting its image. It’s about continuously scanning the digital horizon for customer feedback, social media mentions, and online reviews.

99 Ideas for Small Business Marketing Strategy

These 99 marketing ideas are like a Swiss Army knife for your small business marketing strategy. They mix creativity with smart strategies to help you shine. Use social media to chat with customers, data to stay sharp, partnerships to get the word out, and keep your good name safe. They’re your guide, your conversation starter, your secret lab, and your protector. With these tools, you can design your small business marketing strategy that folks love, trust, and keep returning to your business, growing your success step by step.

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